Your event sponsors are the guests of honor at your event, and they can significantly enhance your overall success. When you bring in great sponsors, you can build your budget and extend the list of people who can help promote your event. Designing an outstanding sponsor page will attract new sponsors and help them see what makes your corporate event, tradeshow, or conference appealing.
We will explore the elements you want to highlight as you design your sponsor page and look at a few examples that capture what makes these elements important in your creation. Get ready to learn how to make your next sponsor page a success.
Understanding Sponsor Page Design
When someone lands on your sponsor page, you have only a few seconds to draw them in and help them see what is so appealing about sponsoring your event. Let’s look closer at the significance of sponsor page design and where you want to focus your efforts.
The Role of Sponsor Pages in Event Success
Sponsors can play a critical role in promoting your event. Their interest in your event can attract greater attention to what you have organized. When people land on your registration page and see logos and pictures from highly respected brands and professionals, they will feel more inclined to learn more about what you have to offer.
As you create a sponsorship page, you want to broadcast the value of your event so that other organizations feel inclined to learn about your sponsorship opportunities. The page should highlight the value of sponsorship opportunities, such as interactions with customers, promotion of their brand and logo, or special shout-outs on social media. By demonstrating the value you can offer them, you can encourage them to sign up.
High-value sponsorship opportunities also serve as event promotions. Businesses that look for promotional sponsorship opportunities will learn about your event, which will further generate interest and conversation about what you have planned.
Key Elements of Effective Sponsor Page Design
To create a page of this caliber, you will focus on three main elements: layout, branding, and user experience.
Layout. Your layout should include a healthy combination of text and images that draw people in. Write an intriguing headline that is to the point and conveys your value. Follow this up with a short sentence or two that further captures what makes your event special.
Then, give people an overview of what sponsorship can do for them. Provide an introduction to what your different sponsorship levels might include and write a few bullet points about what they will get from the opportunity.
After your information, provide a clear call-to-action that includes getting more information about this opportunity. As you design the page, run A/B tests to learn more about placements and language so you know what people respond to best.
Branding. Your page should also represent your organization well. Pull in colors from your event and make sure your language mirrors the theme and style of the occasion. If you want to be fun and quirky or techy and modern, for example, choose language that reflects these choices. You can also incorporate images from past events to capture the value this event has to offer.
User Experience. Finally, think about the user experience across the entire page. Any information your sponsorship leads will want to know should be easy to find. Similarly, make sure the page loads quickly and test it before going live. If people want more information, make it easy for them to get in touch with you.
Examples of Successful Sponsor Page Designs
It helps to look at outstanding examples of sponsor page designs as you start to think about how you want to create your own page. Here are three in particular that help to highlight some different design choices and have done a spectacular job.
Example 1: Interactive Design Elements from FinCon
The sponsorship page for FinCon focuses on providing interactive elements through video and offering short and to-the-point information about the value of sponsorship. Users are greeted quickly with video testimonials from other sponsors and videos about what the event is like, so the prospective sponsors can feel as though they are immersed in the experience.
Across the event website, visitors can receive more personalized experiences by clicking on a popup that asks them about their industry and background.
Altogether, this page experience is engaging and inviting, creating an appealing sponsorship package that draws people in to learn more about the event.
Examples 2: Brand Consistency and Visual Appeal from WordCamp US
WordCamp US is dedicated to providing an outstanding experience for WordPress professionals, and they make their branding and intention clear throughout the sponsorship page. The color scheme of the event focuses on white and black on the majority of the page, with red used to highlight important information. This fits well with the overall aesthetic of the event.
The levels of sponsorship also play nicely into the whole idea of WordPress and web writing: they have names like Admin, Editor, and Author. Together, the color and design choices and the sponsorship branding efforts create a cohesive appeal that will entice sponsors interested in this type of event and audience.
Example 3: Clear and Concise Information from Reuters Momentum AI
Reuters Momentum AI has built a sponsor page that immediately grabs people’s attention with concise information right at the top of the page. The header of the page includes the stats that the event features:
- “500+ business leaders
- 50+ AI expert speakers
- 3M+ live views
- 25+ exhibitors”
These hard-hitting stats are then further supported by a video directly underneath it that highlights an executive panel discussion and sponsors’ opportunities throughout the event.
As you scroll through the rest of the sponsorship page, you are greeted with logos of major sponsors, bulleted lists of attendees, and drawings that capture the different ways sponsors can get involved.
The layout of the page makes the information easy to scan and absorb while also capturing what makes sponsorship of this event so valuable. Readers are drawn to learn more by either downloading the brochure or reaching out directly to the event organizers.
What Makes These Designs Work?
While looking at these examples can provide you with some ideas and inspiration about how to use different page elements, it also helps to break down the pages to identify what precisely about them makes the design so successful. The better you understand the ‘why’ behind the page’s success, the easier it will be for you to transform these ideas into creations for your own sponsor landing page.
User Engagement Strategies
As you can see in the examples above, you have a variety of options available to you to create engaging, enticing pages that encourage people to learn more about your sponsorship opportunities. Depending on your event and branding consider using:
- Pictures from past events that capture your audience and event appeal
- Videos that immerse people in your event
- Bullets and headlines that immediately spell out the value you offer
- Creating design and text that captures your brand and target audience.
Using these types of elements gives the site visitor a little preview or taste of your event—just enough to encourage them to learn more. Each of these elements immediately draws people’s eyes, making it easy to highlight important information.
Balancing Information and Promotion
A well-designed page will strike a balancing act: you want to promote your sponsors while also providing valuable information about your event and what companies can expect when they sign up to sponsor you. Visual impacts that communicate your existing sponsors, such as logos or a few well-placed photos that capture sponsors from your last event in action, can communicate the appeal of sponsorship for your event without inundating site visitors.
You can then complement these visuals with clear, helpful information about the benefits of sponsorship and the next steps interested parties should take.
Optimizing for Mobile and Accessibility
Your sponsorship opportunity should reach as many people as possible, so maximize your mobile and accessibility optimization. Regardless of where or how people land on your page, you want them to easily understand and interpret the information.
Responsive design has made mobile-friendly optimization a standard throughout web design, but you can look for ways to take it even further. If you offer your phone number on your desktop version, you might include a click-to-call button on mobile. You can also focus your page design to ensure that the mobile arrangement gets people the most important information about the opportunity first as they scroll.
Accessibility elements, such as optimization for page readers, can further enhance your ability to entice viewers. You do not want anyone to struggle to engage with your page and click off in frustration.
Tips for Creating Your Own Sponsor Page Design
If you have reached this point, you are likely excited to start your own sponsor page design, so let’s dive in.
Aligning Design with Event Goals
As you think about your design, focus on your event goals. How you build the site should reflect the atmosphere you want to create. In other words, if you want to create a modern, tech-lovers event, you will likely choose sharp edges and other aesthetics that convey this feeling. Someone who wants to create an adventure atmosphere, however, may choose colors and images that connect with the outdoors.
Incorporating Feedback and Iteration
As you host events, you will get feedback on your site and the sponsor page design from those who attend or interact with the page. Use this insight to improve the page over time. If people say certain elements are hard to use or information is difficult to find, take that insight into account.
You also want to look at the data and statistics related to your page. See how often people interact with it, what elements they engage with the most, and how often it encourages conversion. This information can also help you continue to improve your page for future events.
Leveraging Technology for Enhanced User Experience
To create optimal sponsorship pages, you can also consider some of the tools and technology that can maximize your presentation and build an even more engaging page for your visitors. Some popular options include:
- Embedding videos from past events that highlight testimonials from past sponsors, moments from past events, or overviews of the event as a whole
- Using various page apps to learn more, like a calendar to schedule a meeting with an event representative.
- Personalized content, which can be delivered after prompting people to provide some basic information about their industry or their target audiences.
- Saving returning visitor information. Websites can also remember what customers have said about their industry or interests in the past, and the site can save the information and use it to deliver more personalized experiences.
Creating outstanding sponsor page designs will entice people to sign up as sponsors and help your business grow. Consider if any of these enhancement ideas can help build your page.
Conclusion
Building a sponsor page can help you connect with other professionals and brands interested in supporting your event and engaging with your company. Thinking carefully about how you want to plan this page will guide your content and sponsor page design to better entice potential sponsors and create a strong brand for your company and event.
As you start to plan your page, review the examples we highlighted above and some of the tips and techniques we shared. See which ones can help you increase your sponsorship rates and make your event better than ever before.
