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Event Planning

22 Corporate Event Ideas to Inspire and Motivate Your Team

A2Z Team September 18, 2024
Table of Contents
15 min read

Introduction

Getting the team together for a corporate event is a budget line item that deserves protection. From fostering collaboration and boosting morale to reinforcing company values and building relationships, corporate events deliver massive value that can positively impact the trajectory of an organization for years to come. Here are 22 corporate event ideas you can consider for your next event.

Is your corporate event goal to spark new ideas and drive innovation? Enhance collaboration with a hybrid or remote workforce? Reinforce company culture? Check out these 22 corporate event ideas like VR Experiences, Escape Room Challenges, Wellness Sessions, and Fireside Chats to take your tired banquet concept up a notch.

Creative Virtual Reality Experiences

Get your team immersed in the wild world of creative virtual reality experiences to collaborate and engage in a virtual space to create a different reality or experience something creatively mind-blowing. VR experiences are new for many, so even simple experiences like skydiving or sightseeing in faraway places can be novel for most team members. 

Enhancing Engagement Through VR

Virtual Reality provides a multitude of opportunities for your team to engage in, from collaborative fun like virtual escape rooms and VR sports competitions to more work-centric events like global meetups in 3D environments or creative brainstorming sessions with virtual whiteboards and interactive 3D tools.

Popular VR Activities for Corporate Events

Team-building games, whether competitive or collaborative, promote teamwork while building relationships. Think escape rooms, scavenger hunts, and puzzle challenges, all in a virtual shared environment. Consider level-setting your leadership development workshops with a VR simulation, where participants engage in realistic scenarios to test their expertise. VR is also a popular choice for product showcases, demos, and prototyping. Depending on your product category, a VR experience could be exactly what your sales team needs at an SKO to best understand the user experience.

Themed Costume Galas: Dress to Impress

Hosting a costume gala is a fun corporate event idea to help bring your work team out of its collective shell. When employees show up in costumes tied to a universal or pop culture theme, conversation starters abound. For instance, a theme around a decade naturally enables conversations between generations about perspectives and recollections from that era.

Selecting a Theme That Resonates with Your Team

You know your team best. When selecting a theme, consider your company culture: a more conservative company may choose a classic theme, while a more relaxed workplace could embrace something more offbeat. Definitely consider your team’s interests and demographics; picking a theme that resonates results in better participation. Be inclusive with a theme broad enough that everyone will feel comfortable enough to participate. Go for themes that spark excitement and encourage fun.

Encouraging Maximum Participation

Want to encourage maximum participation? Follow these five tips:

  1. Offer exciting incentives for different costume categories.
  2. Promote early and often through all available channels and encourage discussion.
  3. Offer assistance. Run DIY workshops, ideation, and an easy pathway to props to encourage those unsure about participating.
  4. Make the theme fun and inclusive, so it’s easy for everyone to join in.
  5. Suggest team participation through coordinated group costumes for departments and small teams.

Outdoor Adventure Days: Team Bonding in Nature

Nature might not be top-of-mind when you think of corporate event ideas, but nature provides countless benefits to workers, from reducing stress and anxiety to clearing the mind and boosting creativity. Why not consider an outdoor adventure day for your next event?

Top Outdoor Activities for Team Building

The best outdoor activity for your team depends on your team. You can construct something easy, like a nature walk, or rigorous, like a challenge hike. But outdoor fun doesn’t end there. You can also build teamwork through scavenger hunts, obstacle courses, or classic competitions like relay races and tug-of-war. 

Considerations for Safety and Accessibility

Naturally, weather is always a consideration when planning an outdoor activity, so it’s critical to always have a Plan B if the weather doesn’t cooperate. Also, be sensible when planning an outdoor event: encourage participants to hydrate and protect themselves from the elements. Additionally, be mindful of terrain hazards, especially with accessibility in mind. And, of course, make sure you’ve got first aid kits and trained personnel available if something does go wrong.

Professional Development Retreats: Learning & Growth

Focused gatherings where you can enhance your employees’ skills and foster personal growth in an environment that blends learning with relaxation is an excellent corporate event idea, especially for talent retention. Whether you target skills development like leadership or problem-solving or choose innovation and creativity, you can’t go wrong with these high-level retreats.

Defining the Objectives of Your Retreat

Garbage in, garbage out. To get the most out of your retreat, get crystal clear about what you are trying to accomplish and build an agenda around those objectives. Remember, you’ve got limited time, so make every hour count, but don’t forget the value of networking free time!

Integrating Learning with Leisure

Retreats are a special mix of growth and relaxation. Best practice is to focus on training in the morning, saving leisure activities for the late afternoon and evening. Consider how you can level up your event to feel more exclusive, whether providing a luxury spa treatment, integrating a bucket list experience, or even hiring a high-powered speaker to reinforce your message. In short, retreats should be special.

Charity Marathons: Running for a Cause

Cause-related marathons offer multiple tangible benefits, from raising awareness of causes important to your organization to building a community within your group. Of course, it’s also a huge health and fitness motivator, and since many people have “run a marathon” on their bucket list, providing the framework to achieve that milestone can make your company a hero.

Aligning with Charitable Organizations

The best way to align your company to a like-minded organization is to be clear about your own mission and values and make sure you choose a charitable organization that aligns with those principles. For instance, if you place a high value on sustainability, you might want to consider partnering with environmental charities.

Engaging Employees and Stakeholders in the Mission

To engage your employees and stakeholders in the mission, be clear about the goals and involve employees in setting the goals. One great part about marathons (or half-marathons) is that you need to train to get your team ready. As such, you can also use gamification to recognize and reward milestones during the training process. Empowering enthusiastic employees to take the lead is another powerful strategy to drive engagement, both with your leaders and team members.

Culinary Competitions: A Taste of Teamwork

Competitions don’t start and end with traditional games. One corporate event idea that focuses on a different skillset in a competitive environment is an engaging culinary competition.

Organizing the Competition

The ways to organize a culinary competition are only limited by your imagination. If you have a group with decent kitchen chops, consider a mystery box challenge of surprise ingredients or a fusion cuisine challenge mashing up the best of two worlds. You could consider a calendar of cook-offs with different themes like desserts or street food, or split participants into teams to collaboratively create a full meal.

Judging Criteria and Awards

Judging criteria for a culinary competition should always start with the taste and flavor, but can also include ratings for presentation, creativity, and adherence to a theme. As for rewards, you can keep them corporate (added days off, special privileges) or thematically relevant (shopping gift cards or kitchen upgrade rewards).

Escape Room Challenges: Solving Together

Escape Room Challenges continue to rank high on corporate event ideas lists because of their innate ability to promote problem-solving, teamwork, and collaboration. You can take your team to an existing escape room setup, or you can create your own more “corporate version.”

Choosing Themes for Your Team

Consider scenarios that your team could sink its collective teeth into, like:

  • Breaking into a secure vault to recover important corporate documents
  • Resolving a corporate crisis like a product recall
  • Identify an internal mole who is stealing corporate secrets

Maximizing Team Collaboration and Problem-Solving Skills

Help your teams succeed by providing strategy clues that maximize team collaboration and problem-solving skills, like setting clear goals and assigning roles, promoting discussion and active listening, task delegation, and setting time milestones. Most importantly, plan a post-challenge reflection event where you can reinforce the skills that worked and address what didn’t go well.

Employee Recognition Awards: Celebrating Achievements

Another one of the corporate event ideas that stands the test of time is employee recognition awards. They boost morale, increase productivity, and enhance employee engagement by making people feel valued. And when employees feel appreciated, they are more likely to remain loyal, thus building a more positive culture.

Designing Effective Award Categories

The best approach to designing effective award categories is to align awards with your organizational goals and values. Recognize behavior and accomplishments that drive business success.  But it doesn’t end there. Be inclusive, so all departments can participate, recognize a range of contributions, and find a balance between performance and effort.

Planning a Meaningful Ceremony

The ceremony should also reflect your organization’s culture, both in the venue and the presentation. Involve senior leadership, have managers give personalized speeches for each award, and include thoughtful awards to make winners feel appreciated.

Customer Appreciation Gatherings: Strengthening Relationships

Thank you is one of the most powerful statements you can make to an existing customer. As such, customer appreciation gatherings are a win-win to boost customer retention and increase customer lifetime value.

Creating Memorable Experiences for Customers

How do you create a memorable experience for customers? Memorable doesn’t mean budget-breaking. Explore aspirational or bucket list rewards that you might have an inside track to arrange. For instance, if you have a client who runs a high-end spa, consider creating a private spa event. Or, if you’re any sort of event sponsor, negotiate behind-the-scenes access for your VIPs to meet a celebrity, enjoy an event from a suite, or tour the fields on a non-gameday. Even casual fans love VIP access. You can also tap into trending activities that customers may not have tried, such as when ax throwing burst on the event scene.

Personalizing the Event to Show Gratitude

Small swag goes a long way at special events. You’ve already created a memorable experience, but the best way to ensure your guests remember you and the event is to give them a lasting leave-behind. It could be as simple as a custom photo setup, or more subtle, like a relevant piece of swag that can serve as a reminder of their special event.

Interactive Workshops: Engaging Skill Development

Interactive workshop events actively engage employees in hands-on learning, which makes skill development more practical and memorable.

Selecting Relevant Topics for Workshops

What should you focus on? It depends on your company’s current priorities. You could focus on a foundational skill like leadership and innovation or pivot to industry trends like AI adoption, digital transformation, or sustainability. You should select a topic that can deliver meaningful results when a group is wholly focused for a short period of time.

Promoting Active Participation

Warren Buffett’s right-hand man, Charlie Munger, famously said, “Show me the incentive, and I will show you the outcome.” In short, the best way to promote active participation is to construct rewards for those who engage.

Wellness and Mindfulness Sessions: Focus on Health

Whether it’s a meditation exercise or yoga break, wellness and mindfulness sessions reduce stress, promote a healthier mindset, and increase productivity.

Benefits of Incorporating Wellness into Corporate Events

Corporate events that promote mental and physical well-being can help reduce stress and boost mental clarity. They foster a supportive work culture that leads to higher employee satisfaction and retention.

Types of Wellness Activities to Consider

Companies today can choose from a wide range of wellness activities to create a holistic approach to employee development and well-being, including:

  1. Yoga and stretching
  2. Meditation and mindfulness
  3. Fitness challenges
  4. Nutrition workshops
  5. Mental health awareness talks
  6. Desk exercises and movement breaks
  7. Breathwork and stress management

Tech Fairs: Exploring Innovation as a Team

As a corporate event idea, tech fairs deliver a hands-on platform for employees to engage with emerging tech, discover industry innovations, and get inspired with new ideas for business growth.

Organizing a Tech Fair

The key to a successful tech fair is in the curation. Build an engaging agenda with the right mix of tech demos, workshops, and keynote speakers, along with relevant vendors and partners. Consider engaging activities for participants, like hackathons.

Showcasing Innovative Ideas and Products

To ensure that innovation is the hero of the event, push partners and vendors to deliver engaging, interactive demos, show real-world use cases, and double down on live presentations. Show off working prototypes or 3D models, but don’t forget the value of storytelling by sharing the innovation journey.

Themed Icebreaker Activities: Getting to Know Each Other

One tried-and-true corporate event idea is to host themed icebreakers where participants get to know one another. Naturally, not everyone loves “Two Truths and a Lie,” so here are some more innovative ways to approach this foundational activity.

Designing Icebreakers That Break the Mold

When designing an icebreaker, think less gimmicky and more authenticity. Keep it simple with activities like Speed Networking, where you have two minutes to introduce yourself and address a relevant prompt like your first job. Or play Human Bingo, where all the squares feature common experiences like “has lived in another country” or “worked for a competitor.”

Ensuring Inclusivity and Engagement

Participants feel more at ease with low-pressure icebreaking activities in a comfortable environment where authenticity reigns supreme. Avoid gimmicky “forced fun” and respect boundaries by allowing participants to opt out of uncomfortable activities. Use icebreakers to find common ground and surface relatable hobbies and interests.

Outdoor Picnics: Relaxation and Connection

Never underestimate the power of the picnic as a corporate event idea. This traditional event offers a classic mix of food and casual games like Frisbee, volleyball, or soccer.

Choosing the Perfect Location

Finding the perfect location depends on the activities you’ve chosen for your outdoor company picnic. Overarching considerations include choosing somewhere that’s easily accessible for most employees and includes restrooms, seating, and shelter. From there, ensure it can comfortably accommodate your group and has enough space for various event zones (eating, gaming, relaxing). If you’re planning on catering or entertainment, add electricity to your list of needs.

Planning Relaxing Activities and Entertainment

Your picnic can cater to a wide variety of tastes just by setting up a mix of lawn games and casual sports like cornhole, Frisbee, board games, and horseshoes, along with more relaxing activities like yoga and mindfulness. Take advantage of the environment to integrate a nature walk or bird-watching trek. Keep food and beverages simple with catering, a food truck, or on-site grilling. And don’t forget memory-making, with fun photo frames and props as take-home gifts.

Charity Drives: Community Engagement Experiences

When exploring corporate event ideas, don’t sleep on community engagement experiences. Charity drives deliver feel-good moments to employees and can heavily influence younger generations, who are more likely to work for companies that give back to the community.

Selecting and Supporting Meaningful Causes

Your community is undoubtedly home to many worthy charities. Your goal is to pick one that best aligns with your corporate mission and is meaningful to your employees. You can narrow your choice to three and let employees vote, or you could divide and conquer and choose to support all three. This blanket approach enables you to support several categories, such as children’s causes, animal welfare, and veteran affairs.

Coordinating Volunteer Efforts Successfully

To successfully coordinate volunteers, treat your community drive like any other project. Set clear goals and objectives, assign leaders, connect volunteer efforts to goals, offer a range of opportunities, and celebrate success.

Virtual Networking: Building Relationships Online

As many organizations continue to offer hybrid and remote work options, virtual networking has grown in popularity as a corporate event idea to foster relationships.

Effective Platforms for Virtual Networking

Platform choices abound. What’s critical for you is to choose a platform that suits the needs of your virtual event and, most importantly, is user-friendly. Look for platforms with video conferencing, breakout rooms, and chat functions to enable conversations to flow.

Engaging Participants in Virtual Spaces

To engage participants, you must start with a compelling agenda and then structure the format accordingly. Use breakout rooms to segment the overall event topic into more specific subtopics or questions. Use facilitators in each breakout room to further conversations and stimulate responses.

Sustainability Initiatives: Eco-Friendly Corporate Events

Is your event goal to reduce environmental impact and promote eco-friendly practices? Here’s what you need to know.

Steps to Planning Sustainable Events

Planning a sustainable event starts with choosing a venue with LEED certification or equivalent. Staying local also minimizes travel-related carbon emissions. Skip printed materials and instead choose digital materials or event apps for information. Reduce waste by eliminating single-use plastics and setting up recycling and composting stations. You can even prioritize sustainable catering by sourcing local and organic food.

Encouraging Employee Participation in Sustainability Efforts

Involve attendees by encouraging them to make a sustainability pledge. Include sustainability workshops and information booths at your event. Make sure to track your company’s impact in a sustainability report post-event.

Sports Days: Fostering Competitive Spirit

A well-organized corporate sports day can boost morale through friendly competition. Thoughtful advanced planning can help ensure that your event over-delivers on your goals.

Organizing a Fun and Inclusive Sports Day

To get the most out of your corporate sports day, offer a variety of sports: team sports, individual competitions, and less intense yet fun games. In short, ensure there’s something for everyone. Create a structured schedule with an opening ceremony to set the tone, followed by multiple event rotations. Include break times to foster socialization and to keep your people hydrated.

Encouraging Team Spirit and Friendly Competition

Consider building teams in a way that aligns with your objectives. That is, create teams with people from different departments or cross-functional teams. Create team names and distribute shirts, hats, or other gear to boost the team spirit.

Art and Creativity Workshops: Unleashing Imagination

Engaging in art has proven to reduce stress and anxiety, increase self-esteem, provide a healthy outlet for expressing emotions, and even enhance cognitive function. These are some of the many reasons why choosing art and creativity workshops has gained popularity as a corporate event idea. More and more art museums and studios offer DIY workshops for that very reason.

Selecting Art Activities that Encourage Creativity

Like many other corporate choices, you can choose collaborative creative activities to help foster teamwork. Consider creating a mural painting, team-based sculpting, or a work where each person is assigned a square that together creates one large art piece.

Displaying and Recognizing Creative Works

By choosing a collaborative activity, you can make space within your office to display the end result, allowing each participant to feel a part of the whole. Got a hybrid or remote team? Create a zoom background featuring the new masterpiece.

Fireside Chats: Inspiring Conversations

The key to successful fireside chats is having a relevant topic that resonates with your audience, such as industry trends or leadership lessons. Fireside chats must be timely and impactful, delivered by someone respected on the topic.

Crafting Meaningful Themes for Discussion

To choose a meaningful theme, select a topic that is both relevant and of interest to your team. If you’re not sure, let your team vote for one of three topics. Then, work with your speaker to share their personal stories and experiences, making sure to leave time for Q&A.

Selecting Engaging Speakers and Facilitators

Your speaker needs to be respected on the topic or have a story that reinforces their credibility. Research your choices before allowing your team to vote. Additionally, a moderator is a critical addition to help skillfully guide the conversation and interaction to get the most out of your event.

Movie Nights: Unwinding with Colleagues

A simple corporate event idea is to offer a movie night, giving colleagues a chance to unwind in a casual atmosphere.

Choosing the Right Films for Your Audience

Of course, your movie choice is critical. Select a genre that appeals to a wide audience or closely aligns with your team, such as a space movie, if you are in the aeronautics industry.

Creating a Comfortable Viewing Environment

The setup makes the event. Offer comfortable seating, provide classic movie snacks with healthy options, and encourage interaction before and after the film.

Adding a Fortune-Telling Booth: A Fun Element

Want to create a fun and lighthearted, easy event? Set up a fortune-teller booth.

Incorporating Lighthearted Elements for Enjoyment

Create a mystic setup with candles, crystal, and dim lighting. Offer interactive elements like palm readings, tarot cards, and personality quizzes.

Selecting Entertainers and Vendors

The key to a mystic event like fortune-telling is for your vendor to understand the event’s tone. Choose someone who can provide entertaining readings focused on positive energy. Before choosing a vendor, ask for a video demo or watch them perform live. Consider a test run to get feedback from trusted team members.

Conclusion

No one corporate event type will resonate with all employees. Hosting diverse corporate events throughout the year ensures that you connect with each segment of your team, further reinforcing your commitment to diversity and inclusion. For best results, create a standard post-event report to evaluate the successes and challenges of each event so you can improve going forward. Review these reports in aggregate every quarter or year. Hire an expert to take the hassle out of planning and execution so you can focus on boosting morale and promoting collaboration.