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Case Study

A Perfect Harmony: How A2Z Events Enhanced Midwest Clinic’s Annual Event 

Midwest Clinic

Overview 

The Midwest Clinic, led by Executive Director Kelly Bell, has been a cornerstone of music education for 79 years. This annual event is not just a conference but a unique combination of festival, tradeshow, and educational experience, attracting music educators, students, and administrators worldwide. With over 10,000 registrants, it’s an extraordinary gathering that demands equally extraordinary event management. 

To address their unique needs, The Midwest Clinic transitioned from using Cvent to A2Z Events’ Registration Tech platform. Initially leveraging A2Z’s exhibitor management services, they recognized the need for a more integrated solution and signed on for A2Z Events’ Registration Tech platform. This decision brought together attendee registration and exhibitor services into a seamless, consolidated system. 

Challenges 

Fragmented Systems: Previously, The Midwest Clinic relied on separate platforms for attendee registration and exhibitor management. This led to inefficiencies such as duplicative data entry, misaligned timelines, and communication gaps between teams. As a result, staff faced unnecessary delays, and participants experienced a disjointed process. 

Exhibitor-Attendee Connection: Fostering meaningful interactions between over 10,000 attendees and hundreds of exhibitors proved challenging. Limited tools for networking and exhibitor visibility often resulted in missed opportunities for collaboration and engagement. 

Logistical Complexity: Managing an event that combines a tradeshow, conference, and festival requires a robust, adaptable solution. Coordination across multiple functions—from scheduling and registration to exhibitor logistics—created operational bottlenecks. 

Solutions 

Integration through A2Z Events’ Comprehensive Tools: By adopting A2Z’s Registration Tech platform alongside their exhibitor management services, The Midwest Clinic streamlined operations. This reduced manual processes, minimized errors, and ensured seamless coordination between attendee and exhibitor workflows. 

Enhanced Attendee-Exhibitor Connectivity: The platform’s advanced features—such as personalized exhibitor recommendations, real-time attendee engagement metrics, and networking tools—helped bridge the gap between attendees and exhibitors. This improved connections and created a more engaging event experience for both groups. 

Exceptional Onsite Support: A2Z’s dedicated team provided hands-on support throughout the event. They proactively addressed challenges, ensured smooth operations, and delivered solutions in real time. Bell highlighted this as a key differentiator, saying, “The people at A2Z go above and beyond to make sure everything runs perfectly.” 

Results 

Smoothest Registration Process Ever: Bell described this year’s registration as the smoothest in her tenure. Over 10,000 registrants were efficiently processed, reducing wait times and ensuring a hassle-free experience for attendees. 

Streamlined Exhibitor Services: With consolidated tools, exhibitors could manage booth selection, contracts, and payments effortlessly. This led to higher satisfaction rates and increased exhibitor engagement. 

Exceptional Support and Adaptability: A2Z’s team consistently delivered above-and-beyond service, ensuring the event’s success despite its complexity. Bell noted, “This event is the highlight of the year for so many in music education. To see everything run so smoothly and efficiently with the help of A2Z was truly remarkable.” 

The Human Touch 

What truly sets A2Z Events apart is its people. Their dedication to understanding and addressing The Midwest Clinic’s unique needs made all the difference. Personalized support, coupled with a commitment to real-time adaptability, solidified their role as a trusted partner. 

“It’s rare to find a partner who not only provides a robust platform but also offers such exceptional human support. Their team was with us every step of the way.”
— Kelly Bell, Executive Director of The Midwest Clinic 

Looking Ahead 

The Midwest Clinic plans to continue collaborating with A2Z Events, providing feedback to refine and enhance the platform further. Their shared goal is to ensure the annual event remains a benchmark for excellence in music education events. 

Bell remarked, “We’re excited to see how A2Z evolves to meet our needs in the future. Their commitment to innovation and partnership gives us confidence as we move forward.” 

Conclusion 

The Midwest Clinic’s partnership with A2Z Events highlights the transformative impact of people-first event management solutions. By tackling unique challenges with innovative tools and exceptional service, A2Z Events empowered The Midwest Clinic to elevate its world-class event to even greater heights.  

Don’t settle for ordinary when your event can be extraordinary. Contact A2Z Events now to learn how we can deliver exceptional results that align with your vision.