Something new is coming to the A2Z’s Event Portal, and it is going to change the way you sell and manage your event. We call it the Event Sales Engine, and it is built to make your exhibitor and sponsor sales easier, faster and more profitable.
For organizers, this means fewer systems to manage, fewer support questions to answer and a lot less time spent chasing down contracts and payments. For exhibitors and sponsors, it means a seamless, modern buying experience that makes it easy to commit earlier.
Here’s why this new feature should have you excited.
Imagine this…
Right now, exhibitors might need to fill out a booth contract in one system, buy sponsorships in another and handle payments in a third. It is clunky, time-consuming and can slow down sales. With the Event Sales Engine, everything happens in one place.
Exhibitors log into your event site, browse the floor plan, pick a booth, see real-time pricing, add sponsorships and add-ons, check out in minutes and then head straight into the Exhibitor Hub to build their profile. The entire journey is streamlined for them, which means more commitments and faster revenue for you.
Sounds good, right? But the real power shows up in the details. Here’s what the Event Sales Engine brings to your sales process:
1. One-stop sales experience
Every step of the exhibitor and sponsor journey lives inside your event website. No extra logins. No bouncing between systems. Just one clean workflow that moves them from booth and sponsorship selection to payment to profile setup. That simplicity reduces confusion for participants and cuts down on support requests for your staff.
2. Booth sales that practically run themselves
The updated Online Exhibitor Contracts and Booth Space Pricing Tool give you more control and exhibitors a smoother process. They can point-and-click on your floor plan, select a space and check out with real-time pricing. On your side, you can easily configure pricing rules, apply discounts and update rates whenever you need. That means less setup time, more flexibility and booths that sell faster.
3. Sponsorships that sell like products
Static PDF prospectuses are a thing of the past. With the Sponsorship Gallery, your opportunities come alive. Exhibitors can browse, filter by budget, view live inventory and purchase directly from your site. You can even send them direct links that drop items straight into their cart. The result? More sponsorship sales with less manual effort from your team.
4. Self-service finances that get you paid faster
Instead of fielding invoice requests and chasing down payments, let exhibitors handle it themselves. With the robust platform, they can view and download invoices, monitor balances and pay online instantly. That means less time spent on collections for you and faster cash flow for your event.
5. A tailored experience for every participant
The Event Sales Engine adapts to each company, whether an exhibitor or sponsor, showing only the information and actions relevant to them. Exhibitors see exhibitor opportunities. Sponsors see sponsorship options. Everyone gets a streamlined experience designed for them. That personalization makes it easier for participants to take action quickly and keeps your staff from answering “where do I find this?” questions.
6. Commitments and revenue sooner
When exhibitors can complete everything in one simple flow, they are more likely to sign up earlier. That gets money in the door faster, makes revenue forecasting easier and gives you more time to reinvest in marketing, programming or attendee experiences.
7. More efficiency for your staff
Automation is the quiet superpower behind the Event Sales Engine. Our Booth Space Pricing Tool automates booth pricing by applying your predefined rates and discounts across contract types. Easily use this extra time to grow your show, nurture relationships and focus on what really drives success.
Picture the payoff
Your exhibitors and sponsors get a modern, self-service experience and a simpler way to secure the right opportunities. And you get more time, more revenue and more flexibility to make your event stronger. The Event Sales Engine is not just a feature. It is the new heart of the Event Portal, and it is almost here. Get ready to lead the market.
Be the First to See A2Z’s Event Sales Engine in Action
Join us for an exclusive live webinar and get an inside look at how our new Event Sales Engine transforms booth sales, sponsorship shopping and payments into one streamlined revenue engine for your events.
📅 Webinar: Simplify, Automate, Grow — Accelerate Event Revenue with A2Z’s Event Sales Engine
Tuesday, November 4, 2025 – 1 PM CST / 2 PM ET
