A2Z User Group Agenda
This event will be held in-person on Monday, November 16, 2026.
Location
Springhill Suites by Marriott Milwaukee Downtown
Commerce Meeting Room
744 N Vel R. Phillips Ave
Milwaukee, WI 53203
User Group Schedule
11-11:10AM | Roger Price, General Manager, Events Business Unit and Embedded Payments, Momentive Software
- Welcome
11:15AM-12:00PM | Rich Vallaster, Senior Director if Industry Relations and Thought Leadership, Momentive Software
- Small Gestures, Big Returns: Exhibitor and Sponsor Hospitality That Pays for Itself
- The American Society of Landscape Architects won a 2026 ASAE Gold Circle Award for Sponsorship/Exhibits/Advertising Promotion, and its results come from the small stuff. Rich Vallaster of A2Z Events hosts ASLA’s Michelle Baughman and Daniel Martin to share a series of simple hospitality ideas across the exhibitor and sponsor journey. You’ll leave with a low-cost, high-reward playbook you can use at your next show, plus ways to measure its impact on exhibitor and sponsor satisfaction, rebooking, and revenue.
12-12:15PM | Lunch Provided
12:15-1PM | Kristie Chickie, Principal Project Manager, Momentive Software
- What’s New This Year and How to Put It to Work
- See what’s new this year, including credit card management, a refreshed onsite floor plan, batch payment processing, and one-time password security, and learn how to use each one to save time and work more securely.
1:10-1:55PM | Kristen Skibbe, Senior Manager, Project Management, Momentive Software
- Borrow From the Best
- Why start from scratch? In this session we’ll tour real A2Z deployments from fellow customers and look at how they set up their sites, designed their pages, and run their processes. You’ll see what’s working, pick up ideas you can use right away, and leave with plenty worth “stealing” for your own setup.
2:00-2:45PM | Justin Whitehead, Director of Product Management, Events, Momentive Software
- Sneak Peek: The A2Z Product Roadmap
- Get the first look at what’s coming next for A2Z. We’ll share the big new additions on our roadmap, show how they’ll change the way you work, and give you a chance to weigh in on what we build next. This is one session you won’t want to miss.
2:45PM | Roger Price, General Manager, Events Business Unit and Embedded Payments, Momentive Software
- Close