Tuesday, October 21, 2025 – 1PM CST / 2PM ET

Association Budgets Are Under Pressure—But Your Events Don’t Have to Be

Rising costs and the need to prove ROI for exhibitors and sponsors are putting today’s association and AMC event professionals in a tough spot. The good news? There are proven ways to maximize financial performance without sacrificing member experience or exhibitor value.

📅 About the Webinar

This high-impact session is designed for revenue-driven association and AMC organizers, planners, and executives. You’ll learn practical strategies to:

• Elevate sponsorship programs with new opportunities that resonate

• Streamline event and expo budgets to stretch limited resources

• Drive non-dues revenue while keeping members and sponsors engaged

• Build a long-term roadmap for sustainable, profitable conferences and expos

🎤 Featured Speakers

• Michelle Mobley – Exhibits and Sponsorship Manager, American Society of Landscape Architects (ASLA)

• Rich Vallaster, DES, CEM – Senior Director of Industry Relations and Community Engagement, Personify

Together, they’ll equip you with exclusive tools—including a cost/opportunity audit template and a sponsorship optimization cheat sheet—so you can take immediate action back at your organization.

💡 Why Attend?

This isn’t theory—it’s a financial playbook tailored to the realities of today’s associations. Whether you’re under pressure to justify spend, grow non-dues revenue, or rethink your sponsorship strategy, this webinar delivers practical, proven tactics you can implement right away.

👉 Don’t miss the strategies every association needs now—register today and start doing more with less.