Introduction
Meet Billy Deal, the energetic Exhibit Sales and Business Development Director at the Florida Nursery, Growers & Landscape Association, or FNGLA.
With growing demands for efficiency and modernization, FNGLA recognized the need for digital transformation in event management to stay competitive.
In a recent candid conversation with A2Z Events, Billy shared how he and his team have streamlined their previous event management processes using A2Z Events’ event management solutions.
This case study outlines some of the event challenges faced by FNGLA, the robust event technology solutions provided by A2Z Events, and the successful results that followed.
Challenges
Event professionals know that managing large-scale move-in trade shows is not easy, even for a very successful annual event like The Landscape Show. According to Billy, among the key challenges was coordinating the schedules and logistics of moving in the exhibitors.
Other formidable hurdles were negotiations on hotel contracts and room block management, considering their complex nature and the competitive landscape in securing event accommodations.
Solutions
Enter A2Z Events. By leveraging the comprehensive event management solutions, FNGLA simplified its communication with exhibitors, making the process more efficient and less stressful for everyone involved. The platform’s detailed scheduling and logistical tools allowed for clear, visual communication that benefited exhibitors and service contractors.
One of the standout features to Billy was the customizable forms within A2Z Events. These forms enabled FNGLA to collect necessary data seamlessly, improving overall efficiency and record-keeping.
Billy and his team also applied color-coded move-in schedules to add clarity and operational flow. But they did not stop there; they “jazzed up” the exhibitor hub with integrated innovative solutions that facilitated communication and interaction.
Additionally, FNGLA leveraged A2Z’s robust digital content solutions and the A2Z Digital Engagement Team (DET) for their TPIE show. Utilizing the DET was a strategic move to enhance digital engagement and visibility.
Admittedly, there was some early internal staff resistance, but once they entirely bought into A2Z Events, FNGLA started realizing certain key benefits in process automation and data insights.
Results
The results spoke for themselves. What had been a somewhat chaotic move-in process in the past flowed without a hitch due to the color-coded schedule available through A2Z’s event management tools. Communications with exhibitors became more efficient, and the event management process became easier.
The enhanced exhibitor hub also received positive feedback, making interactions more engaging and effective. Billy was particularly impressed with how the platform’s features allowed for better data collection and utilization, leading to more informed decision-making.
Moreover, the collaboration with the A2Z Digital Engagement Team led to a significant jump in digital revenue and online visibility. Exhibitors experienced 2-3x the amount of online views, which translated into increased engagement and participation during the event.
“The move-in process exceeded expectations with A2Z’s tools. The clear, color-coded schedule streamlined coordination, and the customizable forms boosted efficiency and improved record-keeping. The A2Z Digital Engagement Team’s support was key in enhancing digital presence and engagement.”
Billy Deal
Future Plans
Looking ahead, Billy is exploring ways to maximize the use of mobile apps in conjunction with A2Z Events, aiming to reduce reliance on printed materials and increase digital adoption. He is also interested in exploring AI capabilities within the A2Z Events platform to gain deeper insights into exhibitor behavior and trends over time. Additionally, ongoing considerations include pricing models and strategies to optimize revenue generation.
Conclusion
Billy Deal and FNGLA’s experience with A2Z Events highlights the platform’s capability to convert intricate event management processes into smooth and efficient operations. By leveraging A2Z Events, FNGLA has enhanced communication, improved data collection, increased revenue, and provided a better overall experience for exhibitors and attendees alike.
