Overview
AIMExpo, North America’s largest powersports trade show with global reach, has been a leading industry event since its inception in 2013. Hosted annually by the Motorcycle Industry Council (MIC), AIMExpo connects manufacturers, aftermarket brands, and dealership representatives to foster networking, business development, and innovation. With over 1,500 attendees and 300-400 exhibitors, AIMExpo is the premier gathering for the powersports industry.
Bonni Brown, the administrative coordinator of MIC, has been with AIMExpo since its inception. She played a pivotal role in transitioning AIMExpo from outdated systems to A2Z Events’ comprehensive platform. This shift has significantly streamlined exhibitor management, improved operational efficiency, and set the stage for future enhancements, including attendee registration.
Challenges
Outdated and Inefficient Systems
Prior to adopting A2Z Events, AIMExpo relied on ExpoCAD, which was not web-based and required cumbersome manual data entry and file transfers. This outdated process hindered efficiency and lacked real-time updates, causing delays and inaccuracies.
Limited Exhibitor Accessibility
AIMExpo serves a niche market with exhibitors who are often less tech-savvy. Ensuring seamless access to exhibitor tools and portals was a challenge, requiring a solution that simplified interactions without compromising functionality.
Lack of Integration Across Platforms
AIMExpo sought a more integrated solution to connect exhibitor management, attendee registration, and financial reporting under one cohesive platform. A fragmented system meant duplicated efforts and inefficiencies across departments.
Solutions
Seamless Web-Based Exhibitor Management
The shift to A2Z Events provided AIMExpo with a user-friendly, fully web-based platform. Floor plans, exhibitor billing, and directories could be managed in real-time, eliminating manual inefficiencies and reducing errors.
Hands-On Support and Training
Brown worked closely with A2Z’s project manager, Andrew Graul, to ensure a smooth transition. Graul’s hands-on approach and dedicated support allowed AIMExpo’s team to take full control of the platform. Instead of merely fixing problems, he empowered the team with knowledge, creating long-term efficiency.
Crisis Adaptation During COVID-19
When the COVID-19 pandemic forced AIMExpo to cancel its event, A2Z enabled the team to redirect funds toward a virtual event. This pivot allowed AIMExpo to maintain engagement with exhibitors and attendees despite the unprecedented challenge.
Results
More Efficient Operations
The real-time, web-based platform significantly reduced manual work and improved data accuracy, allowing the team to focus on higher-value tasks.
Enhanced Exhibitor Experience
Despite initial hesitations regarding A2Z’s exhibitor hub, AIMExpo’s team has adapted to the system, recognizing its long-term benefits in managing exhibitor data and interactions.
Continued Growth and Expansion
A2Z’s team has provided outstanding service, fostering a trusted partnership. AIMExpo is now exploring A2Z’s attendee registration and mobile app solutions to further streamline operations and create an even more cohesive event experience.
The Human Touch
AIMExpo’s partnership with A2Z Events is not just about technology—it’s about people. The dedicated support from A2Z’s project management team has made a tangible difference in AIMExpo’s operations.
“Andrew has been absolutely amazing. He not only supports us but teaches us how to use the system, which is invaluable for our team.” — Bonni Brown, AIMExpo
Looking Ahead
AIMExpo aims to continue expanding its use of A2Z’s solutions, including attendee registration and membership management, to create a fully integrated event experience. Their goal is to further streamline exhibitor and attendee interactions while maximizing operational efficiency.
Conclusion
The partnership between AIMExpo and A2Z Events highlights the power of user-friendly event management solutions combined with exceptional support. By replacing outdated systems with an intuitive, web-based platform, AIMExpo has enhanced its efficiency and exhibitor satisfaction. Looking ahead, AIMExpo is poised to further optimize its event operations and deliver an even more seamless experience for exhibitors and attendees alike.
